Key Points
Context: Sole Food Street Farms turns unutilized urban spaces into an opportunity for growing food and hires mostly employees from the Vancouver Downtown Eastside.
Using the research we collected on the farm, my partner Ava Scott and I created a rebrand that highlighted the unique aspects of the company through the logo and visuals so that it stood out among other farmers.
Our research involved creating persona maps, empathy maps, field research, and moodboards in order to effectively understand and cater to our target audience with a friendly and urban aesthetic.
Research and Development
